AWBI Recognition Number
ND044/2007
Email Address
pr@jbfsociety.org
Phone Number
+91-99544 49528
ND044/2007
pr@jbfsociety.org
+91-99544 49528
JBF (INDIA) TRUST commonly known as JBF (Just Be Friendly) is a professionally managed not-for-profit social sector organization promoting the welfare of animals since its inception in 2003 and it aims to build a society that enables better life for animals and creates better living conditions with humans.
~Shruti Gupta
How the Bhagwad Gita teaches us, cows are the goddesses of the Gods and the refuge of all auspiciousness. cows are often venerated as living symbols of abundance, motherhood, and divinity, their presence woven into the spiritual and cultural ethics of the nation.They are regarded as the mothers of all creatures. Ironically, when it comes on to catering and nurturing them, humanity tends to take a backseat and neglect their sacred responsibility. Reverence for cows is limited to rituals and word of mouth. The cows we regard as holy wander in streets. The cows we garnish with garlands are now thriving on garbage. Is this how we treat our deity?This irony has exposed a profound gap between belief and actual practice, questioning whether our beliefs are mere pious displays. In pages they’re sacred, in prayers they’re divine, but in streets, they are far from fine.
This gap has been bridged by JBF, and its journey began from May, 2005.It started off with building upon their foundational work of catering to the welfare of cows and soon broadened their compassionate mission, extending their care and aid to embrace the needs of dogs and cats.
To bring about awareness regarding this situation, JBF instigated this missionby merely distributing leaflets to the public specifying the atrocities committed against the cattle and their deteriorating living conditions.
It then expanded its reach by preparing a kit of sixconsisting of the following items:
Besides as part of the campaigning, an open letter was sent to the President of India and the Chief Justice of India. The letter was to make them aware of the cattle in Goshalas, after they are lifted from the Delhi streets.
JBF launched a Cattle Clinic Project to improve the damaged and diseased hooves and horns of the cattle. From injuries to skin infections, the JBF team catered to all medical needs, all completely for free.
Through all these efforts, not only did JBF receive an excellent public response but also led to the formation of a monitoring committee, under the guidance and suggestion of Honourable High Court of Delhi, to look after the matter of stray cattle and shelters in Delhi.
Building on this foundation, JBF has recently resumed its Mobile Cattle Clinic in Delhi, reaching cows in need wherever they are found. By bringing medical attention directly to the streets and shelters, the team has been able to ease the suffering of many cattle and steadily improve their wellbeing. In a place where cows are quietly regarded as sacred and symbols of nurturing, JBF’s gentle approach has restored a sense of dignity to their care. The organization allows each act of kindness to speak for itself, quietly reaffirming the respect these animals hold in our tradition.
By voicing their plight to those in power and rallying the public to recognize their pain, JBF has not only addressed their physical needs but also rekindled the reverence they deserve as embodiments of abundance and motherhood. In every act of healing and advocacy, JBF has bridged the gap between worship and action, offering cows the respect and gentle care that echo the values rooted in our spiritual and cultural fabric.